Ingo Wuggetzer, Vice President Cabin Marketing. In this role Ingo is responsible for the complete coverage of all Cabin Marketing activities – starting with Trend & Market Research to identify Future Customer Needs, up-to Customer campaign activities to create value added solutions by consumer centric approach. Therefore he also drives the relevant channels to promote cabin advantages, including fairs, exhibitions and the Sales mock-up centre.
In his former role as Vice President Strategy, Innovation & Design, Ingo established a consumer centric approach, covering key upstream services ‘trend and market research’. On this basis, Ingo set up a cabin product and technology strategy as a guideline for future cabin innovations – some examples of the major innovations he delivered are the A350XWB cabin design, the A350 XWB
Customer Definition Centre and the Concept Cabin Vision 2050, both resulting in a new passenger comfort & service experience as well as a higher airline efficiency.
After studying both aeronautical engineering and business administration, Ingo worked for a top international management consultancy for three years. In 1996 Ingo joined Lufthansa for almost ten years and held several positions. As Senior Manager Corporate Strategy, he was responsible for fleet strategy decisions, business cycle management and the Aircraft Asset Management Team. In 1999 he became General Manager Cabin Development and Product Innovation for Lufthansa’s in- flight-products.
In addition to his role at Airbus, Ingo is board member of the APEX Board (Airline Passenger Experience Association) and is chairing the Marketing & Communication Committee. Furthermore he is member of the judging panel for the Crystal Cabin Award and in addition he is lecturing at different universities in Europe.