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We are boutique, unique, innovation hub, a renowned global think tank bringing together top leaders, innovators and thought leaders from airlines, airports, rail, other travel, retail, tech companies, universities to discuss innovative solutions, digital and tech, transformation & how to turn current challenges into opportunities.

Photo by Robin Kater at "think future 2018"; guest asking a question: Michael Huynh, Founder & Managing Director @Branchspace; also visible Mozhgan Tavakolifard, Chief Data Officer & Entrepreneur @Powel /ipower.Me, Andrey Moroz, Business Development Manager @Sigma Software

You are tired of these mass events which give you the feeling of being in the middle of the airport or on a train station, impossible to find the people to talk to and speakers and content you have heard already several times? You look for a personal environment, a kind of club atmosphere, for top leaders to exchange ideas and think strategically, to learn and discuss interactively about latest need to know (tech) trends and diverse business strategies? Then we are the right event for you.

"Best event ever", "small and powerful", "great value", "great networking" - this is what delegates and partners say about us. Food for thought and a remarkable guest experience in an inspiring environment are guaranteed. 

We cap delegate numbers at 220 to ensure the personal atmosphere, but we allow interactive participation from thousands more people globally via live streaming. We bring people together, and we walk the talk the way we organise the event, aiming to create an amazing guest atmosphere. 

We exchange ideas and case studies how to transform the business in the age of the hyper-connected consumers - and always connected employees. Key areas for discussion are customer focus, innovation, technology and new trends and hot topics of relevance for the travel and in fact any industry, for commercial, information/technology and operational departments as well as HR, strategy and executive team and board members.

The advisory board consists of CEOs and board members from Hamburg and Geneva Airport, various Chinese Airlines, Swiss, Allegiant, Aer Lingus and Ukraine International, Airbus, XXL Solutions and a number of universities and tech companies.

Partners include Hamburg Airport and IBS Software, Airbus, Heinemann, made by many, Caravelo, Branchspace, Collinson Group and other innovative organisations, start ups and tech companies. 

"Customers expect a seamless travel experience, in reality and in the digital world. This requires a system partnership between airlines and airports.” explains Michael Eggenschwiler, CEO at Hamburg Airport and Chairman of the Advisory Board for the Hamburg Aviation Conference.
“The new successful airline is all about transforming it into a new entity that yesterday could not be imagined and that the day after tomorrow may be obsolete. Airlines operate in an environment of a new economy, new enterprise and new technology and must master how to link all three to one another and how to enable one another” states Philip Micallef, CEO at Air Malta from 2014-2016, and former top manager with Olivetti, Sita and Equant.

The think tank had been initiated by Hamburg Airport in 1998. It was repositioned and turned into a global think tank in a joint venture between Hamburg Airport and XXL Solutions in 2014 and is now fully organised and underwritten by XXL Solutions, with Hamburg Airport remaining a key partner.

XXL Solutions is a boutique consultancy committed to help their customers - particularly airlines, airports and organisations looking for substantial change - succeed in the digital age, from strategy to implementation. They help to make change happen and to transform business to meet the changing consumer and staff requirements, to innovate and differentiate from competition and to turn new technology into opportunities rather than threats. 

The location for the conference is Hamburg. The conference language is English.