Mike Robinson, Frontier Airlines

Mike Robinson

Mike Robinson


Mike Robinson, Frontier Airlines, Head of Ancillary Revenue

Mike leads Frontier Airlines’ Ancillary Revenue team, who are focused on applying economics and data science to price optimization and offer management.

Mike joined Frontier in mid-2013 with responsibility for Ancillary products as Frontier transitioned to the low-fare, low-cost model. In his previous position, as Ancillary Program Manager, he led the conceptualization, design, and introduction of Frontier’s ancillary bundle offers. 

Between appointments at Frontier, Mike spent two years based in Nice, France, marketing Amadeus Airline IT’s offer management capabilities for airlines globally. He served as Amadeus lead for the paper “A New Formula for Success: Why Customized Offers are the Future of Airline Marketing and Revenue Management.” Before joining Frontier, Mike worked closely with Amazon.com while building the ebook business for Oxford University Press, the world’s largest academic publisher. 

Mike holds a degree from The University of Chicago. Mike and his wife were engaged in Namibia, married in Fiji, and their three-year-old son has visited 11 countries (with them). 

About Frontier Airlines


We are committed to delivering ‘Low Fares Done Right’. This is more than a tagline. It’s our driving philosophy.

Why are low fares so important? We believe travel should be for everyone. Low fares allow people to travel more often, see new places, connect with family and loved ones and develop business opportunities.

We work harder than anyone in the airline industry to help you save money on your flights, but we know that low fares alone aren’t enough. That’s why we make a bigger commitment to our customers-- the ‘Done Right’ promise. This means providing you with a real choice – with options that allow you to customize your flight to match both your wants and your wallet. And we are committed to providing safe, on-time and reliable service while at the same time treating you with Rocky Mountain hospitality like only we can provide.

Headquartered in Denver, we currently serve more than 100 cities in the United StatesMexicoCanadaJamaicaPuerto Rico and the Dominican Republic. Our commitment to you is supported by a team of approximately 3,000 hard-working, aviation professionals. We are the proud recipient of the Federal Aviation Administration’s 2015 Diamond Award for maintenance excellence, and we were recently named the industry’s most fuel-efficient airline by The International Council on Clean Transportation (ICCT) as a result of superior technology and operational efficiency.

We hope to see you soon on one of our flights.