need new thinking to ensure you do the right things for 2018?

Christmas holiday feeling gone, reality starting. You realise you need new thinking to take the right decisions for 2018? Join us at the think future - Hamburg Aviation Conference 8 - 9 February 2018. Food for thought, an amazing guest epxerience and great networking opportunities guaranteed. 

The biggest revolution in video since TV is happening right now. STORIES

Social, global, mobile are the three biggest changes with regard to digital media and how consumers communicate. And the format of stories is a ground breaking approach to empower and to get one2one insight. An approach which is extremely relevant for aviation and travel as well. We are honoured that Yusuf Omar and Sumaiya Omar form Hashtag Our Stories will hold the keynote speech at our next think future event, Hamburg Aviation Conference 2018. 

Get some insight upfront from Yusuf Omar at the INMA International News Media Association Congress in New York 2017. INMA is the signature global conference for news media executives seeking to get smarter about growth strategies in a fast-changing market and benchmark against the world's best. This is an approach which we strive for with our annual think tank, the Hamburg Aviation Conference as well. 

Hobo, the chain’s brand new hotel in the centre of Stockholm, is the first to take advantage of what Christian Lundén , director of future business for Nordic Choice Hotels, is calling “a totally new opportunity for our industry”.

Pedro Renaud Anderson , Founder at Winding Tree, will be a speaker at think future - Hamburg Aviation Conference 8 - 9 February 2018.

Singapore Airlines has embarked upon a transformation strategy

More than 60 projects cutting across various aspects of the business are underway, including a review of its network across the group, tapping on data to optimise fuel costs, setting up a new customer service experience division and rolling out a new digital training curriculum for its employees.

Decision processes are under scrutiny to ensure more dynamism in a fast changing environment. Layers have been taken out of the approval processes already.

Key focus areas for change are digitalisation and creation of additional revenue opportunities and optimisation of the customer experience as well as efficiency. 

Jens Bischof, CEO at SunExpress & driving force behind the distribution paradigm change at Lufthansa to join "think future 18"

Jens Bischof, CEO at SunExpress, a joint venture between Lufthansa and Turkish Airlines, will join the Grand Opening Panel at the Hamburg Aviation Conference on 8th February 2018 to discuss strategic and tactical priorities for airlines.

He shifted a distribution paradigm for the Lufthansa Group when he introduced a booking fee purchased through the GDS in 2015.

Blockchain enabling the future of travel

Will blockchain break down the last barriers to innovation and enable the future of travel? Great news is that airlines and airports have started to pay attention and to explore opportunities with blockchain. Air New Zealand has just announced a partnership with Winding Tree to explore the technology for improvements in various areas of the value chain. Blockchain benefits companies and customers by cutting out the middlemend, thus reducing cost and creating a more seamless customer experience. 

Online retailers conquering the offline world

Online retailers keep advancing in the offline world to gain additional market share and new customers, with Alibaba's latest acquisition in Sun Art being just one example. Aviation stakeholders need to rethink their future position in terms of where they want to go, and what this could mean for them in terms of threats and opportunities. They cannot once again all follow Ryanair, which has defined the vision of "Amazon of Travel". 

Innovation Labs - best practice

made by many have just completed their second research on innovation labs, with a broad collection of best pratice knowledge. 

They take an approach which any innovation lab manager or organisation which investigates to engage with an innovation lab can learn from to succeed. In principle they look at four main experiments related to innovation labs: the impact of proper design, the impact of actual competition, the impact of hard targets and the impact of tranquility.

The report reveals plenty of valuable insights and data, about where the blockers to innovation are, what innovation lab talent looks like (and how to manage it), how to integrate with the sponsor organisation, and why innovation labs are to business what sci-fi is to literature. Above all, and perhaps most valuably, made by many defined the key reasons why innovation labs fail… and what to do about it.

Time for transformation - think future at the Hamburg Aviation Conference 2018

High street shopping malls close, airport malls keep growing and Apple, Amazon & Google increase their numbers of physical stores. Customers - and staff - expect real time responses in an age where the smartphone has become ubiquitous. Real and virtual life mix. Social media and messaging have become a normal way of communication.

Transformation is needed - but it needs to be smart and viable, not just digital for any price. We need to find the right balance and pace. Humanization of technology and mix of physical and digital worlds need to be considered. Start 2018 with us in Hamburg and enjoy relevant insight, new thoughts, key contacts and a remarkable guest experience to develop your transformation strategy.