Online retailers conquering the offline world
Online retailers keep increasing offline retail opportunities in an attempt to gain share in this still significant market.
The online retail giant Alibaba has just announced an investment of $2.9bn to buy a stake of 36% in Sun Art, the largest operator of Walmart-style stores in China. French retail conglomerate Auchan also increased its share in Sun Art to 36%.
In the Alibaba Hema stores, every item has barcodes that can be scanned to reveal price and product information. Alibaba uses big data analytics to remember purchase preferences for each customer and make personalized recommendations on the Hema app. It also provides a data-driven selection of fresh food to customers based on their locations.
“We believe the future of New Retail will be a harmonious integration of online and offline, and Hema is a prime example of this evolution that's taking place," Daniel Zhang, CEO of Alibaba Group.
The idea of e-commerce players moving into brick-and-mortar spaces has seen big moves in recent years — as internet companies attempt to capture more of the offline retail market.
Time for airlines and airports to evaluate what all of this could mean for them in terms of opportunities and threats.
#retail #innovation #personalisation #thinkfuture18 #distribution Alibaba.com Amazon.com Auchan Walmart Amazon.co.uk