Speaker Spotlight 2018: Talea Buchwald, Portal Manager for the DB Navigator App at Deutsche Bahn
Talea will present the journey for the DB Navigator from distribution channel to travel companion at our event in February 2018.
In a world where convenience is the new loyalty and services just happen to us, we are witnessing a dramatic change in customer expectation. Deutsche Bahn is reacting to that change with a new sales platform approach that enables a uniform customer perspective through all customer touchpoints and promoting digitalization through personalized, automated services.
The travel companion service is a key example for automated personalisation. By anticipating customers' emotional needs on the basis of customer data and operational context, the future products will provide the right information at the right time to the right people via the right channel.
Talea is responsible for the mobile device strategy and ensures the continuous improvement of sales performance and customer satisfaction.
Check out more speakers, agenda and other information about the Hamburg Aviation Conference 2018.