Singapore Airlines has embarked upon a transformation strategy
Singapore Airlines has recently embarked upon a three year transformation strategy, triggered by a surprised net loss in the fourth quarter ending March 2017.
More than 60 projects cutting across various aspects of the business are underway, including a review of its network across the group, tapping on data to optimise fuel costs, setting up a new customer service experience division and rolling out a new digital training curriculum for its employees.
Decision processes are under scrutiny to ensure more dynamism in a fast changing environment. Layers have been taken out of the approval processes already.
Key focus areas for change are digitalisation and creation of additional revenue opportunities and optimisation of the customer experience as well as efficiency.
At think future - Hamburg Aviation Conference 2018 we will review a number of case studies and discuss with innovators, thought leaders and top industry leaders how to transform, key business models of the future, technologies you need to know, how to increase revenues for travel stakeholders, digitalisation strategies, state of the art customer experiences and more must know topics to inform your future business strategy.
Participants include airlines, airports, rail and other travel stakeholders, universities, technology companies and retailers.