Nordic Choice Hotels decide to introduce blockchain with Winding Tree
Hobo, the chain’s brand new hotel in the centre of Stockholm, is the first to take advantage of what Christian Lundén , director of future business for Nordic Choice Hotels, is calling “a totally new opportunity for our industry”.
It is still early days for the partnership but, as Lundén understands it:
“It will be possible to create reservation services from this platform in February next year when Winding Tree goes live.”
Winding Tree CEO Maksim Izmaylov has been a vocal critic of what he describes as the “winner takes most” approach of companies like Expedia and Priceline in the hotel arena, and the global distribution systems (GDS) in the airline industry.
Winding Tree’s first major announcement was with Lufthansa, which in 2015 was the first airline to introduce a surcharge on all reservations coming through the GDS. The German carrier has bought into WT’s own cryptocurrency Lif, the travel industry’s answer to Bitcoin, which will launch in February. Air New Zealand was its next airline partner. In early December another partnership was signed with ATECH, the foundation behind the technology hub of the Caribbean island nation of Aruba.
Pedro Renaud Anderson , Founder at Winding Tree, will be a speaker at think future - Hamburg Aviation Conference 8 - 9 February 2018.
Source and more information: tnooz