The biggest revolution in video since TV is happening right now. STORIES
Mobile journalism, social media, stories
Traditional media miss truly local insight in a world where mobile and smart phones are getting key means for communication. Smart phones are particularly relevant for aviation and travel, where people like to share their experiences instantly, live.
Yet many airlines, airports, rail companies and other travel stakeholders have missed out on the opportunity of looking deeper, understanding the sentiment on the ground and addressing their customers accordingly. On the contrary, many of them were rather hesitant and suspicious of social media and other digital media. Carriers like Easy Jet have used the opportunity to target the younger generation and extend their target segments from this basis.
Breaking conventional rules and engaging with customers one2one can open a new world for travel and create a true differentiation. Going where people are can make a huge difference. Sumaiya and Yusuf Omar have started a ground breaking approach with their company Hashtag Our Stories. We are proud and honoured that they will hold the keynote speech at think future - Hamburg Aviation Conference 8 - 9 February 2018.
Get some insight upfront from Yusuf Omar at the INMA International News Media Association Congress in New York 2017. INMA is the signature global conference for news media executives seeking to get smarter about growth strategies in a fast-changing market and benchmark against the world's best. This is an approach which we strive for with our annual think tank, the Hamburg Aviation Conference as well.
Yusuf Omar is a multi-award winning journalist and Co-founder of Hashtag Our Stories, a TEDx speaker, former CNN Senior Social Media Reporter on Snapchat and former Mobile Editor at the Hindustan Times in India where he empowered 750 journalists to tell stories with the phones. He has been a foreign correspondent with just his phone since 2010 and covered the Syrian civil war. At Hashtag Our Stories, he’s empowering mobile video storytelling communities around the world, creating shows in every language.
Sumaiya Omar is a Co-founder of Hashtag Our Stories. Sumaiya has spent five years experimenting with emerging news platforms like Snapchat and Instagram in South Africa, India and the UK and has conducted mobile journalism workshops with broadcasters across Europe. She's a business commerce graduate with several years of experience in banking, building mobile products across Africa.