The past is less and less a faithful mirror of the future
Revenue management & Pricing - today and tomorrow: interview with Laurent Lebard, Expert in Revenue Management, Co-founder & CEO at YieldIn
by XXL Solutions (XXL), May 2018
In the digital world RM has become even more important than before in terms of revenue creation and optimisation. Roles of sales, distribution and requirements for revenue management and pricing are changing as a result.
In this interview, we discuss a number of prevalent questions for revenue management and how they can be addressed on the systems side - relevance of historic data, forecasting demand in the current dynamic environment, changing customer loyalty and why top management needs to get involved to get their macro vision translated into the RM micro vision.