Art of music in the digital age
...and what other industries can learn from singer-songwriter Beatie Wolfe about storytelling
Technological disruption has been quite prevailing in the music industry. And as in other industries, the innovators had to be strong characters and drive full speed in the direction they envisage.
Beatie Wolfe is a musician who keeps using latest technology for launching her music. to tell a story rather than just deliver a piece of music. She inspired the audience with her keynote speech at "think future - Hamburg Aviation Conference 2015", when she had just launched an album with the palm top theatre. Since then, she kept innovating. She imagines the "worlds that I could create for my albums and what that experience would feel like for the listener. It was fully integrated, the music, the artwork, the story, the feeling of ceremony and that sense of time and place."
Beatie loves what she does, and this authenticity is what makes the difference. "I think that the multi-media aspect of art has always existed so, in many ways, I don't think of myself as being particularly radical. I just think about being an artist in a 360-degree sense, not just showing up in the studio, singing and then leaving, but doing every aspect of it."
Beatie curated the inaugural "NewStory" festival of music, technology and art storytelling at the LA Times "Festival of Books" earlier this year, collaborating with no less than "4 Grammys, 4 Emmys and 8 Nobels.
Read more about Beatie's vision and innovative approach to music in this Forbes article..
For more information about Beatie Wolfe's story check her website here.