What aviation and travel can learn from disruptors in retail and customer experience
Ocado - the online supermarket pioneer disrupting British retail and challenging Amazon with their unique business model
For 17 years Ocado has quietly developed innovative technology solutions to deliver an extraordinary customer experience. Early adopters saw the difference immediately just going through the shopping experience. Competitors ignored them or looked down on them.
Aviation could learn a lot from this case. In our best of breed panel International Air Transport Association (IATA) #IATAAIRS last week Alexander von Bernstorff stated “Old wine in new bottles will not help our customers.” to point out the #airline #distribution dilemma for travel retail.