All tagged digital
The future will be digital, and the world of the hyper connected consumer is moving from physical to digital assets. Examples such as Uber, Amazon, Google, Apple, Expedia, WhatsApp and more illustrate that the enterprise value of the future is about how well an organisation develops their digital assets for the benefits of customers and employees as Bratati Ghosh, CMO at IBS Software Services pointed out clearly in her keynote speech at the Hamburg Aviation Conference - think future 2018 last February. She also explains how traditional organisations can innovate and leverage their full potential.
Christmas holiday feeling gone, reality starting. You realise you need new thinking to take the right decisions for 2018? Join us at the think future - Hamburg Aviation Conference 8 - 9 February 2018. Food for thought, an amazing guest epxerience and great networking opportunities guaranteed.
More than 60 projects cutting across various aspects of the business are underway, including a review of its network across the group, tapping on data to optimise fuel costs, setting up a new customer service experience division and rolling out a new digital training curriculum for its employees.
Decision processes are under scrutiny to ensure more dynamism in a fast changing environment. Layers have been taken out of the approval processes already.
Key focus areas for change are digitalisation and creation of additional revenue opportunities and optimisation of the customer experience as well as efficiency.
Jens Bischof, CEO at SunExpress, a joint venture between Lufthansa and Turkish Airlines, will join the Grand Opening Panel at the Hamburg Aviation Conference on 8th February 2018 to discuss strategic and tactical priorities for airlines.
He shifted a distribution paradigm for the Lufthansa Group when he introduced a booking fee purchased through the GDS in 2015.
Talea Buchwald, Portal Manager for the DB Navigator at Deutsche Bahn, will present the journey of DB Navigator from distribution channel to travel companion.
Online retailers keep advancing in the offline world to gain additional market share and new customers, with Alibaba's latest acquisition in Sun Art being just one example. Aviation stakeholders need to rethink their future position in terms of where they want to go, and what this could mean for them in terms of threats and opportunities. They cannot once again all follow Ryanair, which has defined the vision of "Amazon of Travel".
The game changers in terms of technology are AI and the virtual assistants using them, blockchain, bots, APIs.
We will be discussing a lot of use cases at the Hamburg Aviation Conference - think future 2018.
High street shopping malls close, airport malls keep growing and Apple, Amazon & Google increase their numbers of physical stores. Customers - and staff - expect real time responses in an age where the smartphone has become ubiquitous. Real and virtual life mix. Social media and messaging have become a normal way of communication.
Transformation is needed - but it needs to be smart and viable, not just digital for any price. We need to find the right balance and pace. Humanization of technology and mix of physical and digital worlds need to be considered. Start 2018 with us in Hamburg and enjoy relevant insight, new thoughts, key contacts and a remarkable guest experience to develop your transformation strategy.