All tagged singapore airlines

Singapore Airlines has embarked upon a transformation strategy

More than 60 projects cutting across various aspects of the business are underway, including a review of its network across the group, tapping on data to optimise fuel costs, setting up a new customer service experience division and rolling out a new digital training curriculum for its employees.

Decision processes are under scrutiny to ensure more dynamism in a fast changing environment. Layers have been taken out of the approval processes already.

Key focus areas for change are digitalisation and creation of additional revenue opportunities and optimisation of the customer experience as well as efficiency.