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How innovation changes the world

The future will be digital, and the world of the hyper connected consumer is moving from physical to digital assets. Examples such as Uber, Amazon, Google, Apple, Expedia, WhatsApp and more illustrate that the enterprise value of the future is about how well an organisation develops their digital assets for the benefits of customers and employees as Bratati Ghosh, CMO at IBS Software Services pointed out clearly in her keynote speech at the Hamburg Aviation Conference - think future 2018 last February. She also explains how traditional organisations can innovate and leverage their full potential.