All tagged transformation
At think future - Hamburg Aviation Conference 8 - 9 February how to transform - the do's and don'ts from people who have done it or are in the middle of it - will be one of the key subjects.
Christmas holiday feeling gone, reality starting. You realise you need new thinking to take the right decisions for 2018? Join us at the think future - Hamburg Aviation Conference 8 - 9 February 2018. Food for thought, an amazing guest epxerience and great networking opportunities guaranteed.
More than 60 projects cutting across various aspects of the business are underway, including a review of its network across the group, tapping on data to optimise fuel costs, setting up a new customer service experience division and rolling out a new digital training curriculum for its employees.
Decision processes are under scrutiny to ensure more dynamism in a fast changing environment. Layers have been taken out of the approval processes already.
Key focus areas for change are digitalisation and creation of additional revenue opportunities and optimisation of the customer experience as well as efficiency.
Jens Bischof, CEO at SunExpress, a joint venture between Lufthansa and Turkish Airlines, will join the Grand Opening Panel at the Hamburg Aviation Conference on 8th February 2018 to discuss strategic and tactical priorities for airlines.
He shifted a distribution paradigm for the Lufthansa Group when he introduced a booking fee purchased through the GDS in 2015.
Talea Buchwald, Portal Manager for the DB Navigator at Deutsche Bahn, will present the journey of DB Navigator from distribution channel to travel companion.
High street shopping malls close, airport malls keep growing and Apple, Amazon & Google increase their numbers of physical stores. Customers - and staff - expect real time responses in an age where the smartphone has become ubiquitous. Real and virtual life mix. Social media and messaging have become a normal way of communication.
Transformation is needed - but it needs to be smart and viable, not just digital for any price. We need to find the right balance and pace. Humanization of technology and mix of physical and digital worlds need to be considered. Start 2018 with us in Hamburg and enjoy relevant insight, new thoughts, key contacts and a remarkable guest experience to develop your transformation strategy.