Alex is Managing Director Airports, Travel & Commercial Spaces at Pragma Consulting. He has wide-ranging international experience of leading commercial strategy projects around the world, with a particular specialism in airports, travel retail, and mixed use commercial developments. His clients include leading airport operators and commercial developers, brand owners and private equity investors

Core to the delivery of these projects is undertaking detailed research and analysis concerning customer profiling, space planning and revenue modelling, in order to optimise the commercial offer and experience to end user needs

About Pragma Consulting:

Pragma Consulting was founded in 1987 by Roy Palmer and Monica Lucas, Pragma undertakesk its first project for Kimberly Clark, in the Middle East. In 1988 Later Pragma begins working with Lloyds TSB, going on to evaluate their full branch network. Other customers in the retail sphere include Laura Ashley, Hotter, Pret A Manger, Boots and more.

Talea Buchwald, Deutsche Bahn

Talea Buchwald is portal manager for the DB Navigator App at Deutsche Bahn. In this position, she is responsible for the mobile device strategy and ensures the continuous improvement of sales performance and customer satisfaction.

Currently, she is in charge of the development of new backend services, the focus of which is to provide automated travel companion features across all customer touchpoints.

Before taking up this role, Talea held other roles with Deutsche Bahn, among others heading business process management. She also worked for Braingame Development and JWT.

About Deutsche Bahn:

DB Group offers globally mobility and logistical services and operates in over 130 countries world-wide. Every day, more than 300,000 employees, of which about 195,000 are located in Germany, are committed to ensuring that customers are provided with mobility and logistical services and that the related rail, road, ocean and air traffic networks are operated and controlled efficiently.

The company’s core business is the railway in Germany with more than 5,5 million customers every day in the passenger transport segment, and about 596 thousand tons of freight shipped via rail. More than 1.8 million customers travel via DB buses in Germany every day. Deutsche Bahn operates more than 40,000 train runs daily on its more than 33,300 kilometer-long, modern rail network, which is also open to competition. The number of train stations is 5.681.

In the Passenger transport division DB Group transports in its trains and busses Europe-wide (including Germany) nearly 12 million passengers daily. In the Transport & Logistics division around 300 million tons are transported via rail and more than 102 million shipments with land transport annually in our European network. In our world-wide networks about 1.1 million tons of air freight and nearly 1.9 million TEU of ocean freight are transported.

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