Alex Avery, Managing Director: Airports, Travel and Commercial Spaces at Pragma Consulting


Alex has wide-ranging international experience of leading commercial strategy projects around the world, with a particular specialism in airports, travel retail, and mixed use commercial developments

His clients include leading airport operators and commercial developers, brand owners and private equity investors

Core to the delivery of these projects is undertaking detailed research and analysis concerning customer profiling, space planning and revenue modelling, in order to optimise the commercial offer and experience to end user needs

About Pragma Consulting:

Pragma Consulting was founded in 1987 by Roy Palmer and Monica Lucas, Pragma undertakesk its first project for Kimberly Clark, in the Middle East. In 1988 Later Pragma begins working with Lloyds TSB, going on to evaluate their full branch network. Other customers in the retail sphere include Laura Ashley, Hotter, Pret A Manger, Boots and more.

Talea Buchwald, Senior Portal Manager for the DB Navigator App at Deutsche Bahn / German Rail

Talea Buchwald is portal manager for the DB Navigator App at Deutsche Bahn. In this position, she is responsible for the mobile device strategy and ensures the continuous improvement of sales performance and customer satisfaction.

Currently, she is in charge of the development of new backend services, the focus of which is to provide automated travel companion features across all customer touchpoints.

Before taking up this role, Talea held other roles with Deutsche Bahn, among others heading business process management. She also worked for Braingame Development and JWT

Michael Eggenschwiler, CEO at Hamburg Airport

Michael Eggenschwiler is CEO at Hamburg Airport and Chairman of the Advisory Board for the Hamburg Aviation Conference.

"Customers expect a seamless travel experience, in reality and in the digital world. This requires a system partnership between airlines and airports.” explains Michael Eggenschwiler at the Hamburg Aviation Conference 2017.

The business graduate from the University of St.Gallen/Swizerland has assumed his role as CEO of Hamburg Airport in March 2005 after two years as Managing Director of Hamburg Airport.

Starting his professional carrier at Crossair in various management positions, he took over a senior management role at Swissair.

Michael Eggenschwiler was Member of the Executive Board at Swissair, last being responsible for sales & marketing in Swissair's home market Switzerland.

From 2007 to 2010 he acted as President of the German Airports Association ADV and is currently Board Member of ACI Europe and Vice President of the Germans Airports Association ADV.

Michael Eggenschwiler is married and has two children.


Ahnaf Ahmed, Lecturer, Researcher, CEO (VWY Aerospace)


Ahnaf Ahmed carries out research on the aerospace industry. His work particularly focuses on applying Mathematical Optimization, Data Analytics, Quantitative Modeling and Decision Support Systems to enhance performance of commercial operators and regulators as well as experience of passengers.

In addition to research, he applies his skills of Optimization etc. to make software and tools for the aerospace industry.

Ahnaf earned his MS from the Johns Hopkins University, MD, USA.

Ahnaf on big data: “Big Data and Optimization provide thrust to your business. Big Data is the fuel, Optimization is the engine, and when they work together they fly your business forward”


Rachel Besant, Marketing Manager at 15below


Jens Bischof, CEO at SunExpress, previously Lufthansa German Airlines


Timon Bock, Director Distribution Partnerships at Blacklane


Daniel Burkard, Deputy Managing Director at Moscow Domodedovo Airport


Richard Dolmetsch, Innovation & Venture Development at Swissport- change is the new status quo


David Friderici, VP Product Management & Strategy - Airline Travel Services at IBS Software


Fred Finn, the World’s most travelled man


Bratati Ghosh, Found & CEO at Turn the Bus, previously Chief Marketing Officer at IBS Software


Peter Glade, Commercial Director at SunExpress


Thierry Gnych, European Lead Industry & Cognitive Solutions, Travel/Transportation at IBM Travel/ Transportation (T&T) Europe


Tim Grosser, Head of Digital Transformation at IATA


Farkonda Haschemzada, Corporate Strategy at Fraport


Manuel Heidler, Director Aviation Products at AOE - the open web company


Kay Hellwig, Head of Touristic Cooperations at Deutsche Bahn


Peter Hoslin, Director Business Development at Stockholm Skavsta Airport


Kasper Hounsgaard, Managing Director at Copenhagen Optimisation


Marko Javornik, VP and General Manager of Mobility and Travel at Comtrade Digital Services


Christian Kamhaug, Director Social Media and Digital Channels at Intrum Group


President & CEO at Munich Airport and ACI (Airport Council International)


Alexander Laukenmann, Managing Director at Hamburg Airport


Dave Montali, Head of Strategy at Winding Tree - Travel Distribution without middlemen


Rachel has been Marketing Manager with 15below since 2012 and introduced dynamic practices and approaches.

Before 15below she had been working with Motorola.


Jens Bischof is CEO of SunExpress Turkey and SunExpress Germany since the beginning of 2017. Before joining SunExpress, he served as Executive Vice President of Lufthansa German Airlines and was also part of the Board. His responsibilities covered Sales, Revenue Management, worldwide Ground Operations and – as of 2013 - Product Management and Marketing, as well as Europe’s largest frequent flyer and loyalty program, Miles and More, as Chief Commercial Officer.

Additionally, he was appointed Executive Vice President of Sales for the Lufthansa Group Airlines, (Lufthansa, Swiss International Airlines, Austrian Airlines, Brussels Airlines, Eurowings and Germanwings) in 2016. In this capacity, he carried global responsibility for the Lufthansa Group Airlines worldwide sales organization.

Jens Bischof started his career with Lufthansa in 1990 at Lufthansa Cargo, held various senior management positions at Lufthansa Corporate Headquarters afterwards, and worked in New York City as Lufthansa Group’s Vice President The Americas in 2006, overseeing Lufthansa’s commercial activities in North and Latin America.

Jens Bischof is a member of the Supervisory Board of Peakwork AG and strategically advises automotiveMastermind, a start-up company of predictive analytics in the automotive sector.

Jens Bischof started a key change in distribution when he introduced the distribution fee for GDS bookings at Lufthansa in 2015.


Timon Bock directs Blacklane's integrations with channel and distribution partners around the world. He helps Blacklane reach frequent travelers wherever they book ground transportation online, while unlocking new revenue for partners.

Timon brings more than a decade of experience in limousine travel trade and distribution. He speaks German, English and Spanish fluently, and has worked in several European countries.


Daniel Burkard is Deputy Managing Director, Director Non-Aviation Development and as from 2018 Advisor for External & International Relations at Moscow Domodedovo Airport.

Daniel hails from Munich and worked in both Munich airport as well as for Aero Lloyd German airlines and in advertising agencies before joining British Airways in 1994.

In his eleven years in the airline he worked in alliances, started up British Airways in the Baltics, was in charge of security for BA’s activities in Frankfurt airport and later key account manager for financial institutions and travel agency chains in Germany. In 1997 BA put him in charge of their business in Ukraine and in 1999 appointed him Area Manager Eastern Europe, based in Moscow.

In 2005 Daniel moved as the first foreign top manager to the Moscow Domodedovo Airport group where he founded the „Domodedovo Airport Development” company, before taking responsibility for aviation business and route development at what quickly became Eastern Europe’s largest airport. In 2014 Daniel started to develop the non-aeronautical income from the terminal and from 2016 the new Airport City and Aerotropolis, growing around Moscow's most international airport. As from 2018 Daniel Burkard, also a deputy airport director, will head the new directorate for external relations of the Moscow Domodedovo Airport group.

Between 2002 and 2005 Daniel Burkard was elected for three consecutive terms as chairman of the Airline Committee in the Russian Federation.

Since 2012 he is a member of the board of Airport Council International (ACI) Europe and as from 2016 also of the ACI world governing board.

Daniel Burkard studied business management and history in Munich, graduated from the Bavarian Academy for Advertising & Marketing and completed post-graduate management studies at the University of the Witwatersrand, Johannesburg. He has been guest lecturing at universities in England and Russia.

Originally a fully trained fire fighter and volunteer paramedic, he lives with his fiancee and eight cats south of Moscow. When ever possible he spends time in Germany where he started to produce white wine and rosé at the Rhine river valley.


Richard Dolmetsch has joined Swissport in October 2017 to strengthen the innovation team as venture development manager. He leads global innovation projects focusing mainly on Swissport's passenger service and lounge business.

He is an avid advocate of customer-driven, evidence-based, lean innovation and has a track record in building digital products and services over the last ten years.

He was co-founder of multiple tech startups in travel and e-commerce, which have been awarded top 100 Swiss startups. He was also project lead at siroop, the fastest growing Swiss e-commerce marketplace, being responsible for product data intelligence and data-driven decision-making.

About Swissport

Swissport is the world's largest provider of ground and cargo handling services in the aviation industry handling around 230 million passengers and 4.1 million flights per year. With a workforce of around 62,000 personnel, Swissport is active at more than 280 airports in 48 countries across five continents.


David Friderici is Vice President & Head of Product Management & Strategy of Airline Travel Services (ATS) at IBS Software Services. He manages a wide portfolio of products across airline passenger services and airline staff travel domains. He is currently spearheading the development of the iTravel platform, a sophisticated, multi-layer e- commerce platform for airlines, tour operators, TMCs, OTAs, Cruise Lines and Hotels, at IBS.

David has over 24 years of experience in travel technology and uses his comprehensive understanding of the travel industry in defining the vision and future roadmaps of the products of the Airline Travel Services portfolio.

David is part of the NDC working group at IATA and has been instrumental in the release of the firstly natively compliant NDC passenger service system of the industry. His foresight has ensured a strong focus on NDC compliance in the new iTravel platform as well, allowing aggregators to consume NDC content and travel organizations to behave like NDC suppliers.

Prior to joining IBS in 2010, David was the Director- Product strategy, at HitchHiker GmbH., and specialized in air fare management, air fare distribution, ticket automation and development of B2B and B2C e- commerce booking engines. His expertise covers a wide array of domains such as shopping engines, routing network engines, fares distribution & next-generation e-commerce solutions. He has worked with clients like British Airways, KLM, Lufthansa, American Airlines, Amadeus, TUI, Kuoni, Travel2/Travel4, Travelocity Europe, Opodo and others.

About IBS

With a domain expertise of nearly twenty years in the Travel, Transportation and Logistics (TTL) industries, IBS understands the needs of all stakeholders. We help customers stay ahead of the competition by facilitating business innovation and enabling transformational changes using next generation technologies. This is why some of the best airlines, busiest airports, leading cruise lines, top oil & gas companies and renowned travel distributors & hotel groups in the world depend on our software to manage their mission critical operations.

In the aviation industry alone, our award winning end-to-end new-gen IT systems cut across all process areas – airline passenger services, cargo operations, flight and crew operations, airport operations and aircraft maintenance engineering. No other single enterprise in the world offers this range of technology products to the aviation industry, making us a one-stop shop.

In sectors such as oil & gas logistics, travel & cruise and hospitality too, our solutions have established a reputation for effective/optimal management of mission-critical operations, assuring successful delivery & business continuity.

Our IT services competence includes Business & Technology Consulting, Independent Software Testing, Application Development & Maintenance and Managed Services in the Aviation, Travel, Hospitality and Oil & Gas industries.


Fred Finn was recognised by the Guiness Book of World Records as the world's most travelled person. He travelled about 15 million miles, and visited 139 countries.

He worked with airlines like Virgin Atlantic, Ethiopian Airlines, Kenya Airways, Pan Am, Dan Air as a consultant on improving their flights and flight service.

He is in the advisory board of Quicket and brand ambassador for Quicket, Marriott, Travelindex.


Bratati Ghosh joined IBS as its Chief Marketing Officer (CMO) in May, 2015. Bratati has over 18 years of experience in building high growth technology-enabled businesses. She was on top of massive industry disruption in Worldspan as one of the first employees in the budding Internet division. This became more than half of Worldspan’s total revenue by the time she left 6 years later.

At Expedia too, Bratati was one of the key early team members of the Expedia Corporate Travel group, which was led by a co-Founder of Expedia (as they were beginning to see the potential of B2B travel). It is now Egencia.

In her role as the CMO with IBS Software, Bratati is responsible for all the marketing initiatives of the organization. As IBS takes its journey to the next level of growth, Bratati will play a critical role in improving its positioning, market visibility and overall communication.

Bratati’s career in the travel industry started in 1996 with Worldspan (now Travelport) where she was part of the founding e-Commerce team. During her tenure as e-Commerce Marketing Director, this division grew to represent over half of Worldspan's annual revenue (of approximately $1 Billion). Six years later, when Bratati joined Expedia as Sr. Director, Marketing & Business Development, Expedia Corporate Travel, she was awarded the Travel Industry Rising Star Award by the Travel Agent Magazine.

Bratati also served as the Global Head, Strategy & Business Development, and the Director of North America business for the Travel & Transportation Industry Practice at Tata Consultancy Services (TCS). During her tenure in TCS, Bratati was responsible for setting up an innovation & analytics-led strategy, and account growth in this industry outpaced TCS’ overall progress.

Bratati is an engineering graduate from IIT, Kanpur, India and a post-graduate in management from IIM, Ahmedabad, India. Bratati also takes keen interest in teaching and has conducted sessions on “Marketing Analysis made Easy”, “Business Analysis” and “Leadership & International Studies” at various universities and colleges in the USA. Bratati lives with her husband and two sons in the USA.


Peter Glade has been Commercial Director at SunExpress since 2016, responsible for sales, marketing, network planning and revenue management and customer relations. Previously, he was with Austrian Airlines, where his latest responsibility was VP Corporate Strategy and Partner Management. Between 2004 and 2012 he held management positions with Star Alliance, among others as Director Market Development and Sales.

Peter started his aviation career as a trainee with Lufthansa and worked for Accenture management consultancy for a couple of years.


Thierry Gnych serves in an IBM Travel/Transportation (T&T) Europe role, with a focus on industry and cognitive solutions.

He advises C-Suite, Lines of Business and IT on unleashing the power of Cognitive, Analytics and Internet of Things (IOT) for target business outcomes. He is also a keynote speaker at industry events.

He is leveraging IBM solutions to address the numerous challenges faced by the Travel/Transportation industry like digital transformations, customer experience reinvention, operational excellence or products and services differentiation.

With a degree in Engineering, he grew from software engineering through industry consulting, management consulting and now cognitive (also known as augmented intelligence). He is passionate about driving innovation into Clients’ business transformations.

Thierry has an extensive international experience, across the five continents. He was based in Hong Kong, Dubai, Finland, London & Germany.


In his role as Head of Digital Transformation at IATA Tim Grosser uses digital technologies to drive industry transformation initiatives, improve customer experience, increase revenue and reduce cost.

Areas of specialty include
• Digital Strategy
• Corporate Innovation
• Design Thinking
• Building Agility through API strategy
• IOT (LoRa, BLE Crowdsourcing) and 
• Wearables.


Farkonda Haschemzada is a member of Fraport AG’s Corporate Strategy department. Her main areas include air cargo and the digital transformation of airports.

She also contributed to establishing Fraport AG’s Smart Data Lab, which is aimed at gaining useful knowledge from the company’s vast quantity of data. She continues to serve as co-project leader for the Smart Data Lab.

Farkonda Haschemzada, who holds a degree in business administration from Kassel University, Germany, joined Fraport AG in 2008.


Manuel Heidler has a long standing track record in technology and development, predictive data analytics and digitalisation. Before joining AOE he was Managing Director at Beontra. He had been a driver for the development of the scenario planning suite at Beontra.

In his current role Manuel focusses on the rollout of the OM3 suite to the travel retail industry in order to build the industry leading aviation digitalisation platform.

Key focus areas are

  • to realize digital strategies of aviation customers and stakeholders

  • to create the best possible passenger experience

  • to secure and increase non-aviation revenues

About AOE

AOE is a leading global technology service provider and consultancy, offering Open Source-based Enterprise solutions for digital transformation and Omnichannel E.-Commerce as well as mobile apps and web portals.

Customers in the travel space include Auckland Airport, Frankfurt Airport, Heathrow Airport, Condor and Thomas Cook.


Kay Hellwig has been Head of Touristic Cooperations with Deutsche Bahn since 2013. He is responsible for Deutsche Bahn's touristic sales through partnerships with tour operators, airlines, destination tourism offices, transport and logistic companies and other touristic organizations as well as the retail market.

Before joining Deutsche Bahn Kay held various senior management positions with Lufthansa in Germany, UK and in Russia, where he was Regional Director Ural Region for the Airline. His last position at Lufthansa was Head of Global Flight Dispatch.

About Deutsche Bahn:

DB Group offers globally mobility and logistical services and operates in over 130 countries world-wide. Every day, more than 300,000 employees, of which about 195,000 are located in Germany, are committed to ensuring that customers are provided with mobility and logistical services and that the related rail, road, ocean and air traffic networks are operated and controlled efficiently.

The company’s core business is the railway in Germany with more than 5,5 million customers every day in the passenger transport segment, and about 596 thousand tons of freight shipped via rail. More than 1.8 million customers travel via DB buses in Germany every day. Deutsche Bahn operates more than 40,000 train runs daily on its more than 33,300 kilometer-long, modern rail network, which is also open to competition. The number of train stations is 5.681.

In the Passenger transport division DB Group transports in its trains and busses Europe-wide (including Germany) nearly 12 million passengers daily. In the Transport & Logistics division around 300 million tons are transported via rail and more than 102 million shipments with land transport annually in our European network. In our world-wide networks about 1.1 million tons of air freight and nearly 1.9 million TEU of ocean freight are transported.


Peter is an aviation and tourism business development executive who has worked in, Australia, the Middle East, Europe and China.

He is based in Stockholm and responsible for driving new airline growth for the second largest international airport in Stockholm.

Prior to moving to Sweden in October this year, Peter was promoting Hong Kong in Europe, Russia the Middle East, India and Vietnam with the Hong Kong Tourism Board.He was in China for four years utilising his extensive airport marketing experience to drive increased visitation to Hong Kong.

For seven years Peter was in the Middle East driving aviation development and new airlines for the airport companies of Abu Dhabi and Oman and prior to that was with Sydney Airport in a number of senior commercial and operational roles.


Kasper has a M.Sc. in Economics and has for years been a main driver in business development in Maersk, CPH Airport and CopenhagenOptimization. Kasper is a natural in identifying new areas of interest and has extensive experience in developing and implementing solutions with proven results. With responsibility for Consultancy and Business Development, Kasper excels in quickly understanding your challenges and adapting our ideas and experience to identify ways of overcoming the challenges.

About Copenhagen Optimization:

Copenhagen Optimization is a specialized software and consultancy company rooted within business analytics and operational research.They were founded in 2014.

They deliver services aimed at optimizing their clients' business. Recommendations are always based on operational data and factual knowledge. Their focus is to get the most out of data, use advanced algorithms to analyze the data and then pinpoint initiatives to optimize the operation. Through this, results are directly documentable.


Marko Javornik has been Vice President and General Manager Mobility & Travel at Comtrade Digital Services since 2016. He leads Comtrade's partnership with key accounts. He also founded Mobility Lab at Comtrade – one of the leading European expert centers on digitalization of transportation.

During more than 20 years of experience, he has led large scale innovation projects for digital business solutions in various industry verticals worldwide.

As a regular keynote speaker and moderator, Javornik has taken part in leading industry events all over the world. He draws on his wealth of experience and passion for digital technologies to provide essential insights into the future of mobility and digital travel. Current customers include Ryanair and other global brands.

About Comtrade Digital Services:

Understanding new roles in innovation and technology oriented businesses and having over 25 years of hands on experience in numerous projects, Comtrade Digital Services help companies reinvent their business models using innovative technology so they can succesfully address business challenges, embrace digital transformation and become industry leaders in their domains.

The Mobility & Travel Division at Comtrade Digital Services combines excellent engineering services with travel industry expertise that fosters innovation. Recently, Comtrade Digital Services has helped Ryanair lay the foundations to allow them to become a technology digital leader with an airline attached. Comtrade's big data-enabled platform solves airlines’ key ancillary concern: how to convert journey data into profit.


Christian Kamhaug is a digital native with a strong commercial disposition. He is passionate about offering great digital customer experiences, and using smart digital solutions to further strengthen the bond between brands and customers.

He was the first Head of Social Media at SAS, and got his “baptism of fire” when the 2010 Icelandic ash cloud grounded the airline and social media became a prime communications channel. After more than a decade in the airline industry, followed by a stint as a PR-consultant, he’s now increasing the digital footprint of Europe’s largest debt-collection agency.

Christian is a self-proclaimed airline-geek and social media nerd. He’s a blogger and prolific public speaker.

About Intrum:

Intrum is the world leader in credit management services. Headquartered in Stockholm, Sweden Intrum has operations in 23 European countries and offers services within debt collection and debt purchase as well as payment and invoicing services.


Since September 2002 Dr Michael Kerkloh is at the helm of FMG, The Munich Airport operating company. Under his leadership, Bavaria's gateway to the world has moved up to join Europe's top air transportation hubs, with annual traffic exceeding 42 million in 2016.

Michael has very successfully promoted a strategic partnership with Lufthansa German Airlines and in unique joint venture both airport and airline have built terminal 2 and a state-of-the-art satellite to serve the growing air traffic demand in Munich.

In 2017 Michael was elected president of Airport Council International (ACI) Europe and now represents the interests of more than 500 airports in 45 European countries.


Alexander Laukenmann has joined Hamburg Airport as Managing Director in May 2016.

His main areas of responsibility are real estate management and center management.

Prior to joining Hamburg Airport Alexander held various senior management positions with Fraport AG. He was among others Managing Director for the Fraport subsidiary Ground Services Austria and ICF Airports, the terminal operators at Antalya airport. Most recently before joining Hamburg Airport he was EVP for the areas business development, environment and sustainability.

Alexander Laukenmann holds a bachelors degree in economics and accomplished his MBA at the University of Nottingham.


Dave worked on distribution via blockchain while studying at the OSHM in 2015. His work laid the theoretical foundations for Winding Tree.

After working as a Research Analyst at Skift, he joined Winding Tree as Head of Strategy.

About Winding Tree

Winding Tree is a completely decentralized network on public blockchain with smart contracts to connect travel providers with sellers of travel. Using a simple API a hotel or airline can connect to thousands of points of sale eliminating months of negotiations and integrations with archaic, rent extracting intermediaries.