About Ursula Silling

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Ursula Silling, do things differently - XXL Solutions

founder & ceo; startup advisor

event director think future - Hamburg Aviation Conference

lecturer at city university of london

Who - A unique blend of academic and strategic, vast experience in all commercial areas, she has spent more than 25 years with key players in the aviation industry, covering different business models and countries, low cost & network airlines, IT systems providers, tour operators, airports and including all areas of the 7Ps of marketing, customer management, business strategy, revenue management & pricing, distribution & sales, digital, ecommerce and travel retail. She started her own consultancy and outsourcing company XXL Solutions in 2010, with a focus on customer, commercial strategy, technology, new revenue and marketing models and innovation.

Ursula held senior executive positions with Lufthansa Passenger Services and Lufthansa Systems, British Airways, Virgin Express, Brussels Airlines, the TUI group and Aerosvit Ukrainian Airlines. Since she founded XXL Solutions she worked on projects including Aer Lingus, Lufthansa Italia, Monarch Airlines, Air Malta, Peach Airlines (Japan), Hamburg Airport as well as ebay and some banks and insurances.

She also has an academic life replete with lots of theorizing, writing. and (guest) lecturing about all this stuff. She organises the Hamburg Aviation Conference, bringing aviation together with different industries and science to think future. She is a renowned speaker at a number of conferences and business events.

Ursula lives what she believes in, and her work is an integral part of her life. To relax, she enjoys spending time with her Italian husband, road cycling, sailing, painting and playing the piano. She also loves socialising in an international circle of family and friends. She speaks fluent German (native), English, French, Italian and good Spanish and Dutch as well as basic Russian. 

Why – The sheer passion of making things happen with people and using all the opportunities that the digital age offers to create a win-win-win solution to every situation, and to find the right balance between the digital and the physical world and the right pace for transformation.

Specialties - do things differently

Motivating teams and helping them to embrace change. Designing and implementing business process change and innovation programs. Working with the organisation's teams to develop and implement custom made solutions and to achieve cultural change and ownership. Helping organisations to succeed in the current dynamic environment and to turn the challenges of the digital age into opportunities. 

About XXL Solutions

XXL Solutions is a boutique consultancy committed to help our customers succeed in the digital age, from strategy to implementation. We help organisations to transform their business to meet the changing consumer and staff requirements, to innovate and differentiate from competition and to turn new technology into opportunities rather than threats. We combine aviation, travel & retail expertise with commercial knowledge to deliver results for our customers. We help to foster innovation and bring together airlines, airports and other travel stakeholders with innovative tech companies and start ups. We specialise in the areas of customer management, loyalty, distribution, digital and innovation and all other areas of commercial management and strategy. We offer bespoke solutions for our customers with a small and very efficient team. Our vision is to work WITH our customers to develop truly differentiation solutions, and to accompany them from strategy to implementation. We help our customers from all industries to think differently and to turn changing staff and customer expectations and new technology into business opportunities. We are based in the heart of Europe, but we are truly international and multi-cultural, with extra expertise in Europe, Russia, Eastern Europe, Asia and Latin America. Our customers include airlines, airports, IT solutions providers, destination marketing agencies, hotels and other transport and service sectors as well as retailers, banks, insurances & brands. We also advise travel start ups to develop solutions enhancing the travel industry and the customer experience. Taking into account latest market trends and learnings from other industries is part of our business model. We strive to improve all the time, applying and developing best practice to ensure that our customers keep the cutting edge.