About wybcke meier, tui cruises

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Wybcke Meier, TUI Cruises, CEO

Wybcke Meier was appointed CEO of TUI Cruises in 2014. The qualified travel agent started her career at Fischer Reisen, where she held various positions with managerial responsibility for marketing and sales.

After Fischer Reisen was sold to Condor Flugdienst GmbH she was at the helm of the integration process of the tour operator into the newly established C&N Touristik AG. In 2000 Wybcke Meier became Head of Sales at VIA 1 - Schöner Reisen online travel shopping channel in Hamburg, a position she held for two years. Following this she headed sales and marketing for eight years as an authorised signatory and member of the management board at tour operator Oeger Tours.

Most recently, Wybcke Meier was Managing Director at Windrose Finest Travel and OFT.

About TUI Cruises

The Cruises business of the TUI Group consists of TUI CruisesHapag-Lloyd Cruises and Marella Cruises. The spectrum of TUI formats is provided by 16 liners.


TUI Cruises is a 50:50 joint venture, based in Hamburg, between TUI AG and Royal Caribbean Cruises. The business was founded in 2008 and operates in the premium volume segment. There are five vessels in the fleet: Mein Schiff was launched in May 2009, followed in 2011 by Mein Schiff 2. Mein Schiff 3 has been plying the waves since May 2014, and was joined by the fourth sister ship in June 2015. Mein Schiff 5 was commissioned in July 2016. Mein Schiff 6 joined the fleet in May 2017. In spring 2018 the new Mein Schiff 1 was launched. The previous Mein Schiff 1 vessel will transfer to Marella Cruises’ fleet as Marella Explorer. In 2019, the new Mein Schiff 2 will be added to the TUI Cruises fleet. Mein Schiff 7 is scheduled for delivery in 2023.


Hapag-Lloyd Cruises is the leading provider of luxury and expedition cruises in German-speaking markets. Its flagships set international standards. With 5 stars plus, the “MS Europa” and “MS Europa 2” have been awarded the highest ranking in the Berlitz Cruise Guide, making them the only vessels in that category. The expedition fleet includes the “MS Hanseatic” and the “MS Bremen”. The “Nature” will join in the beginning of 2019.


Marella Cruises offers several formats in the UK market. From family holidays via city breaks to luxury cruising, the company caters for a diversity of segments. „Marella Spirit“, „Marella Celebration“ and „Marella Dream“ are part of the fleet, as well as “Marella Discovery 1”, which has launched in June 2016. The „Marella Discovery 2” joined in May 2017. In May 2018 the „Marella Explorer” was launched.

About TUI Group

TUI is the world’s leading tourism group. The broad portfolio gathered under the Group umbrella consists of strong tour operators, 1,600 travel agencies and leading online portals, six airlines with around 150 aircraft, over 380 hotels, 16 cruise liners and many incoming agencies in all major holiday destinations around the globe. It covers the entire tourism value chain under one roof. This integrated offering enables us to provide our 27 million customers with an unmatched holiday experience in 180 regions. A key feature of our corporate culture is our global responsibility for economic, environmental and social sustainability. This is reflected in more than 20 years of commitment to sustainable tourism. In 2018 financial year the TUI Group with a headcount of around 70,000 recorded turnover of €19.5bn and an operating result of €1.147bn. The TUI Group’s share is listed on the London Stock Exchange in the FTSE 100 index, in the Quotation Board of the Open Market on the Frankfurt Stock Exchange, and regulated Market of the Hanover Stock Exchange.